Tuesday, April 22, 2008

The New Old Doublethink

Stumbled over this:


'Vintage is living today.' ...oh well.

Vintage is dead before it got resurrected once again. And its just another indication of how uninspired the world of ads and marketing is, and ever has been, except for a few genuine ideas that keep sparkling in the numb void however (vacuum, as we all know, isnt nothingness, but its just the potential that some thing is just about to appear).

I know its useless to argue, because this kind of 'design' and 'art' is an end in itself and thus it is proof to external criticism. But who are those guys who claim to be the mirror of society, with their eyes and ears being closed, who keep watching inside their own heads, without reflecting a single quantum; never pause to perceive the actual subject matter, abased to the one-way dead-end objectivism which is ever bound to miss the essence, and which has to keep filling it's devoid of meaning with hollow words. Words that then may be devotionally listened and applauded to by every fuck who happened to come along. And if its lacking words it is always welcome to be stuffed up with any tangible crap.

Poor designers who have to repeat themselves over and over again, over the years and centuries, you do have my deepest sympathies.

"And if all others accepted the lie which the Party imposed--if all records told the same tale--then the lie passed into history and became truth. 'Who controls the past,' ran the Party slogan, 'controls the future: who controls the present controls the past.' And yet the past, though of its nature alterable, never had been altered. Whatever was true now was true from everlasting to everlasting. It was quite simple. All that was needed was an unending series of victories over your own memory. 'Reality control', they called it: in Newspeak, 'doublethink'."
(Source: 1984, George Orwell)

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